The critical marketing problem that Amazon, Walmart and others face just got solved

amazon3The critical marketing problem that Amazon, Walmart and others face just got solved.

For more than a decade, leading online retailers such as Amazon, eBay, QVC, Walmart, and Target have relied on affiliate marketing channels to build brand awareness and drive online transactions. Their approach is straightforward: give publishers with large online audiences an incentive to drive traffic to the retailers’ online stores, and pay them a commission based on the sales they generate, typically a fixed percentage of the total transaction amount. Because it is performance-based, affiliate marketing nicely aligns incentives and avoids the perils of ad buys that may or may not convert to sale. Affiliate networks such as Rakuten (Linkshare), Commission Junction, Pepperjam, and Impact Radius facilitate this process by handling the tracking and last-click attribution, and solving for the one-to-many challenge, such that retailers can easily leverage multiple publishers’ online audiences at once.

Continue reading “The critical marketing problem that Amazon, Walmart and others face just got solved”

Companies Rock at Creating New Apps. Monitoring and Managing Them? Not So Much.

img4Two opposing forces define today’s digital business challenge for IT. People expect their tech-infused customer experience to constantly get better, and they’re less and less tolerant of tech failure. At the same time, the level of technical change required for that fast-changing experience makes IT more difficult and complex to manage, and further raises the risk of outage.

“There are more code changes happening in a month than used to happen in years,” said Prakash Ramamurthy, Oracle senior vice president for systems management, speaking at Oracle OpenWorld 2016. Continue reading “Companies Rock at Creating New Apps. Monitoring and Managing Them? Not So Much.”

Five Die in Petrol Tanker Accident

A Petroleum Tanker coming from the Nigerian National Petroleum Corporation depot in Calabar, Cross River State in Nigeria on Monday lost control and crashed into a pavement along Obong Itam Road in Itu Local Government Area killing five people on the spot.

The tanker which was reported to have had only one headlamp and driving at night tried to elude policemen who attempted to stop the truck.

According to some eye witnesses the truck swerved and fell on a tricycle and immediately burst into flames killing  five persons .

The Public Relations Officer of the Federal Road Safety Corps Godsgift Uwem who confirmed the incident said it occurred along Kilometer 8 on the Uyo – Calabar highway. Those who survived and injured were rushed to a hospital.

 

India Partners Nigeria for Future Investment

Indian Vice President Mohammad Ansari and Nigirian President Mohammadu Buhari
Indian Vice President Mohammad Ansari and Nigirian President Mohammadu Buhari

Indian Vice President, Mohammad Ansari who was on a visit  to Nigeria on Tuesday, reiterated Nigeria – India long term partnership, a development which has helped in boosting the economy of the two countries.

The Indian Vice President, promised to increase the quantity of crude oil purchased in Nigeria and also investing the sum of $5 billion in Nigerian economy.

Senior Special Assistant to Nigeria’s President on Media and Publicity, Mallam Harba Shehu noted that Nigeria and India relationship is mutual as both countries “have nothing to quarrel about”.

Responding, President Buhari appreciated India’s plan to invest in Nigeria noting that India has invested about $10 billion into the Nigerian economy.

He stressed the need for the two countries  to harmonize investments in Agriculture, technology, education, health and trade ; laying emphasis on Indians agricultural model which is capable of feeding the Asian countries large population as well as exportation to other nations.

14 Killed in Nepal Road Accident

fourteen-A family member of an injured passenger, rescued after an overcrowded bus slipped off a mountain road cries at the Teaching hospital in Kathmandu, Nepal, Sept 27, 2016
A family member of an injured passenger, rescued after an overcrowded bus slipped off a mountain road cries at the Teaching hospital in Kathmandu, Nepal, Sept 27, 2016

Fourteen persons have been confirmed dead in a road accident in Dhading district bordering Kathmandu on Tuesday afternoon in Nepal. Dinesh Yadav a police officer deployed to the accident scene told Xinhua that the bus carrying the passengers crashed at Marpak village in Dhading district.

So far a total of 14 bodies were discovered from the crash including 10 males and 4 females. The passenger bus was enroute Dhading district headquarters to Darkha village development committee.

Legendary Totti celebrates his 40th birthday

totti1 At 40, Francesco Totti may not be Roma’s “Golden Boy” anymore, but he is still very much the extra-ordinary football Legend.

Totti celebrates his 40th birthday on Tuesday but the champions league’s oldest scorer is showing no sign of hanging his boots. Continue reading “Legendary Totti celebrates his 40th birthday”

President Muhammadu Buhari Appoints 13 CES for Federal Government Agencies

president
President Mohammadu Buhari

As part of President Muhammadu Buhari’s efforts to reposition the nations dwindling economy and to inject efficient hands, President Buhari has appointed 13 Chief Executives for 13 Federal Agencies in Nigeria.

A statement signed by the Director of Press in the office of the Secretary to the Government of the Federation Mr. Bolaji Adebiyi listed the appointments as follows;

Joseph Ari – Director General Industrial Training Fund; Isa Ibrahim –Director General National Information Technology Development Agency, and Simbi Wabote – Executive Secretary Nigerian Content Monitoring Board. Continue reading “President Muhammadu Buhari Appoints 13 CES for Federal Government Agencies”

Trump VS Clinton 1st US 2016 Election Debate holds Today

AS preparation for the USA presidential election heightens six weeks way from the election, the first of the three presidential debates takes place Monday night and there is a lot of anxiety on what to look out for by Americans and the international community. The debate will give candidates best chances to make their cases to the nation.

The debate will be in six segments of about 15 minutes each on a different topic to be moderated by NBC Anchor, Lestor Holt and venue is Hofstra University on Long Island, New York.  The start time is 21.00 Local Time (01.00GMT).

Man’s Hand Chopped Off for Stealing A Flat Screen TV

img-20160924-wa0054 img-20160924-wa0030Early hours of Sunday morning 25th September, 2016 a man was caught while trying to steal a flat screen television at Aka-Itiam in Uyo, Akwa Ibom State, belonging to a football viewing center located within the area.

Unfortunately, his hand was chopped off by angry youths living within the locality where he was caught.

Aliko Dangote Dismisses Death Rumours

Africa’s richest man and business magnate Aliko Dangote was rumoured to have died in a german hospital after a brief illness. He has debunked death rumours as he tweets

I am Hale, hearty and alive. Pls disregard mailicious reports saying otherwise. Thank you

at 1.25am on 25th September, 2016.

Aliko Dangote

Aliko Dangote wealth is estimated to be 16.4 billion dollars according to the 2016 edition of Forbes Magazine.